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Email - Strategy to Execution
Email is still the most effective way to stay in touch with customers and prospects. Each email template we customize takes into account your branding, your audience, and your business objectives.
PACKAGE
Account setup on MailChimp (free account)
Email list upload and segmentation
Template created using MailChimp templates
2 different email layouts (template) to select from
2 rounds of revisions
Customization of the color scheme, branding, logo and content (client to provide)
Creation of welcome email for new registrants
Creation of auto responder
Setup email signature
Setup Reporting
Back link to your website or contact us form
Creation of “forward to a friend” email
Facebook integration
User-friendly and intuitive
Use latest best practices
Satisfaction guaranteed
PROCESS
1. Strategy
Based on your branding, your target audience and your business objectives, our experts will develop and share the optimal email strategy for your business.
2. Design
Based on your email strategy, we will present you with two different email layouts, each using a different MailChip template. We will use the logo, content and images you provide. We can help you with
content development
for an additional cost.
3. Review 1
Select the elements you like from each layout and provide feedback. We can either merge the two layouts or simply modify one or the other based on your preference.
4. Revision 1
We will take your feedback and make the necessary modifications to the template. We will provide you with two variations of a single layout.
5. Review 2
Review and select the elements you like from each variation and provide final feedback.
6. Revision 2
We will make final revisions and edits based on your second round of feedback. We will present you with the final template layout for your approval.
7. Go Live
Upon final approval, we will make your account active. You are ready to send out emails to customers and prospects.
ADDITIONAL SERVICES
Email content development
Email hosting setup
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