Search - Strategy to Execution





    Our Search Engine Optimization experts specialize in using the latest best practices and White Hat techniques to drive real traffic and results. We will analyze your website and see what your competitors are doing to identify areas of improvements. Our approach includes on-page optimization and off-page optimization to improve your search engine ranking and to drive targeted traffic.

    The package below applies to websites with less than 25 pages. Please contact us if you have a larger website.


    PACKAGE

    Strategy
  • Website analysis
  • Preliminary competitor analysis
  • Keyword analysis and recommendation
  • Finalize keywords for optimization

    • On-Page Optimization
  • Optimize title tags
  • Optimize header tags
  • Content optimization and rewriting
  • Identify new undervalued keywords
  • Improve keyword saturation in the content
  • Footer optimization
  • Internal link optimization
  • Image optimization
  • HTML code - cleanup and optimization
  • W3C validation
  • Robots.txt creation
  • HTML and XML sitemap creation
  • Google Analytics setup

    • Off-Page Optimization
  • Manual Search Engine submission
  • One way links from web directories
  • One way links from local / niche directories
  • One way links from bookmarking sites
  • Reciprocal links
  • Article creation and submission (up to 5 new articles per month)
  • Free Yellow Pages submissions
  • Google Map listing
  • Gradual link building process to avoid growth spikes
  • Relevant keywords near your inbound links for higher contextual relevance
  • Deep linking from multiple pages to multiple pages
  • Target a large list of keywords for diversification



    PROCESS

    1. Strategy
    Based on your business objectives, your current search performance and your competitive landscape, our experts will identify areas of improvement. We will take a snapshot of your current performance so we can establish a baseline to track progress.

    2. Keywords
    We will perform a keyword analysis and identify undervalued keywords. We will present a report with a list of recommended keywords.

    3. Review
    You can review the list of keywords and add new keywords to optimize the website. We will begin the on-page optimization efforts after we finalize the list of keywords.

    4. On-Page Optimization
    Once we have access to your hosting account, our developers can start to clean up and optimize your website based on the keywords selected. We will add sitemap for better indexing. We will also add a Google Analytics code so you can monitor and analyze your website traffic.

    5. Off-Page Optimization
    Off-page optimization efforts focus on factors which will impact your search engine ranking that are outside of your website. We will submit your website to major search engines, relevant directories, Google Map and Yellow Pages. We will also set up inbound deep links from relevant sites and directories with high pagerank. Finally, we will create and distribute articles with one way links from various directories.

    6. Ongoing
    After we have completed the steps listed above, we will continue to monitor your search engine position and send you a monthly report. We will constantly optimize your web pages for higher ranking. We will continue to develop inbound links to your website. We will create and distribute articles on a monthly bases.


ADDITIONAL SERVICES

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280 Pinelli Drive
Piscataway, NJ 08854
609.558.2286

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